Well, maybe. Sometimes I feel I’ve managed to distill a compelling message into 140 concise, elegant characters, and I admit it’s a bit of a thrill. It’s also been just one of my challenges this past year as CEO and Chief Marketer of Teters Art.
That’s right—it’s almost a year since we launched Teters Art with the dual purpose of bringing Jerry’s beautiful, immensely livable work to a much wider audience; and offering interior designers and their clients original art in the palettes and sizes they need to enhance the designs of their rooms.
In the last year, I’ve spoken with many interior designers, most of who love art but who stumble when it comes to helping their clients choose the art that will both express them and help complete the design they’ve worked on. So here are a couple of ideas for how to bring art into the picture before your clients exhaust their budgets, themselves and you.
Evening Search • Oil on canvas • 5′ x 4′
Now on display at Mark Gruber Gallery, New Paltz, NY
° Don’t treat art as an afterthought. Instead, consider it as an important design element. A well-placed painting is both is a cohesive and and highlighting aspect of a room. It can draw the rug, the chair, the lighting together in the larger sense while helping to draw the eye to details of color and shape.
° Do let a piece of art help define the space you’re trying to create. Different colors can uplift or tone down, help warm or cool a room. So can composition. Does it draw you in in an exciting way, or offer you something soothing to sink into?
Silver Dials on Red • Oil on canvas • 2′ x 6′
This commission piece was based on a 2′ x 2′ painting
of the same motif for a client of Interior Transformations.
A brief recap of some of the year’s highlights:
Most recently, we’re thrilled that Tamara Stephenson invited Jerry to donate a painting for the room she is designing for Housing Works’ 2014 Design on a Dime benefit in April. He decided to use the opportunity to create a new piece that will highlight the theme, colors and furnishings of the room she’s creating. I can’t wait to share it with you when it’s finished.
I also introduced Tamara to the work of Sara Harris,
Hudson Light Oil on Canvas 20 x 24″
and to Michael Teters (Jerry’s brother).
Migration Pattern Encaustic 12 x 12″
They will both be donating to the event. In her blog, Nest, Tamara also highlighted the two paintings Jerry created specifically to complement the penthouse apartment designed by James Rixner, another interior designer we’ve had the chance to collaborate happily with.
One of two paintings Jerry created for James Rixner’s design of a modern penthouse apartment.
And last fall, Diana Lamberty, of Pompanoosuc Mills, invited us to display work in their new showroom on Hudson St. in NYC and, like both James and Tamara, working with her and her staff has been a joy and an education.
Several of Jerry’s pieces seen through the rain-streaked window during the art opening at Pompanoosuc Mills NYC showroom.
And it is also very cool that a major home furnishings retailer has expressed interested in reproducing a couple of Jerry’s paintings. If that plays out as we hope, we’ll make sure to let you know.
By the way, are you following Teters Art? Won’t you like us on Facebook, follow us on Pinterest, Linkedin and Instagram? Clicking the links makes it easy, and we’d love it if you would.
This first year has been amazing and we are grateful to all of you who have expressed support for and interest in Jerry’s art. It’s inspiring to both of us, artist and chief critic, and helps us to evolve and move forward on many fronts.
We will keep you posted!